Alcohol Act Sweden 

• Enacted: 1 January 2011
• Latest amendment: SFS 2024:865 (effective date pending)

• Producers, importers, and exporters of alcoholic beverages
• Wholesalers and retailers, including Systembolaget (the state-owned retail monopoly)
• Restaurants, bars, and catering services serving alcohol
• Businesses handling technical spirits and alcohol-containing preparations
• Advertisers and marketers of alcoholic products

• Private individuals manufacturing alcohol for personal use (within limits)
• Fully denatured alcohol under EU regulation for technical use
• Certain non-commercial events under strict conditions (e.g., private gatherings)

• Obtain proper licenses for manufacturing, wholesale, and serving
• Prevent sales to individuals under 20 years old (18 for "folk beer")
• Verify a customer’s age by checking ID when there is any doubt
• Store and distribute alcohol only according to permitted channels
• Train staff and maintain order and sobriety at sales or serving points
• Follow rules for labeling, advertising, and packaging

• Alcohol ads must not target or depict individuals under 25
• Must not encourage alcohol consumption or be intrusive
• Online ads for products over 15% ABV are restricted in print and audiovisual formats
• Advertising must clearly state alcohol content and include health warnings
• Any online retail or delivery services must verify buyer's age and respect distribution laws
• Online platforms must ensure that the age of the buyer is verified before sale or delivery, in accordance with applicable legal age thresholds (20 for retail, 18 for folk beer)

• Only the state-owned company (Systembolaget) may retail spirits, wine, and strong beer
• Licensed restaurants may serve alcohol but must offer food
• Folk beer (2.25% to 3.5% ABV) can be sold in grocery stores under conditions
• Marketers must use only approved formats and include responsible drinking messages

The Alcohol Act does not establish individual legal rights like those found in data protection laws. Instead, it focuses on protecting public health through age restrictions, sales regulations, and responsible marketing. While individuals do not have a right to access, delete, or object under this law, the rules are designed to protect consumers and minors from harm.

• Oversight by the Public Health Agency of Sweden, municipalities, and the police
• Marketing violations fall under the Swedish Marketing Act
• Penalties include license revocation, fines, and in serious cases, imprisonment