European Accessibility Act (EAA) / EN 301 549

Overview 

Directive (EU) 2019/882, also known as the European Accessibility Act (EAA), was adopted on April 17, 2019, and goes into effect on June 28, 2025. It sets out accessibility requirements for a wide range of products and services across the EU to eliminate barriers for individuals with disabilities by harmonizing accessibility requirements across Member States. The Act promotes equal access, eliminates market fragmentation, and facilitates a more inclusive society by enhancing the availability of accessible products and services.

EN 301 549 is the European standard that specifies accessibility requirements for ICT products and services to support compliance with public procurement regulations.

Regulation Summary

Timeline
  • April 17, 2019 – EAA adopted by the European Parliament and Council.
  • June 28, 2025 – Deadline for Member States to apply EAA requirements.
  • Ongoing – EN 301 549 continues to evolve with updates on ICT accessibility standards.
What Businesses Are Affected
  • ICT manufacturers and service providers that offer digital products and services.
  • Retailers and e-commerce platforms that sell goods or services online.
  • Telecommunications companies providing consumer-facing digital communication tools.
  • Banking and financial services that offer online transactions and self-service terminals.
  • Transport service providers with digital booking, ticketing, and information services.
  • E-book publishers and software providers offering digital reading platforms.
Exemptions
  • Microenterprises providing services (fewer than 10 employees and annual revenue below €2M).
  • Certain small-scale transport services (e.g., regional or local services).
  • Products placed on the market before June 28, 2025.
  • Web content classified as archived (not updated post-June 28, 2025).
Responsibilities for Businesses
  • Design and produce accessible digital products and services.
  • Provide alternative text for images, captions for video, and keyboard navigation.
  • Ensure public procurement compliance with accessibility standards.
  • Maintain accessible self-service terminals for banking, ticketing, and check-in services.

Offer clear accessibility policies and training for personnel.

Specific Responsibilities for Website Owners
  • Implement WCAG 2.1 Level AA for all online platforms.
  • Ensure compatibility with assistive technologies like screen readers.
  • Maintain accessible navigation and text alternatives for all content.
  • Provide alternative input methods for users with disabilities.
  • Support real-time text (RTT) and total conversation services for digital communications.
Additional Requirements
  • Cross-border digital accessibility compliance within the EU.
  • Standardized accessibility features for e-books and digital content.
  • Inclusive customer service practices for disabled users.
  • Periodic updates to comply with evolving EN 301 549 standards.
Data Subject Rights
  • Right to accessible digital services and content.
  • Right to file complaints for non-compliance.
  • Right to accessible banking, transport, and retail services.
  • Right to equal access to emergency communications and services.
Enforcement
  • National regulatory bodies enforce compliance within Member States.
  • Penalties for non-compliance vary by country but include fines and corrective actions.
  • Public procurement restrictions apply for non-conforming businesses.
  • Monitoring and reporting requirements for affected businesses.
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